Usage rights: digital

This article covers how to use Freepik resources in digital contexts. For physical products and merchandise, see Usage rights: commercial and products. For universal rules that apply to all contexts, see Usage rights: general rules.

In this article

• Quick reference
• Websites and blogs
• Social media
• YouTube and video
• Apps and games
• Presentations
• Email marketing and newsletters
• Digital ads
• Press articles
• Personal digital use

Quick reference

Websites and blogs

You can use Freepik resources on your website or blog as a main element. This includes interface design, illustrations, background images, and support for blog posts and articles.

The original editable file must never be redistributed. You may only publish the final product — the webpage, the blog post, the rendered image — not the source files.

Free and Essential users must include the attribution line "Designed by Freepik" with a link to freepik.com, either next to the resource or in the footer of the website.

Social media

You can use Freepik resources as the main element in social media posts across all platforms — Instagram, Facebook, TikTok, LinkedIn, X, and others.

Free and Essential users must include the attribution line "Designed by Freepik" in the post caption or image description, along with a link to freepik.com.

Premium, Premium+, and Pro users do not need to attribute.

YouTube and video

You can use Freepik resources in YouTube videos and other video content, including monetized channels. Resources can be used as main elements — for example, as thumbnails, illustrations, or visual support within the video.

Free and Essential users must include attribution in the video credits or at the end of the video. You can also add it in the video description on the hosting platform with a link to freepik.com.

Apps and games

You can use Freepik resources in apps and games as part of the interface or visual design. However, resources used in apps and games should be secondary elements of the overall design — not the main visual focus.

Free and Essential users must include attribution in the credits section of the app or in the app store description.

Presentations

You can use Freepik resources in presentations — slides, pitch decks, internal documents, and educational materials. Resources can be used as main elements.

Free and Essential users must include attribution on the slide where the resource appears, or on a credits slide at the end of the presentation.

Email marketing and newsletters

You can use Freepik resources in email campaigns and newsletters as main elements — for headers, illustrations, or visual support.

Free and Essential users must include the attribution line in the footer of the email, with a link to freepik.com.

Digital ads

You can use Freepik resources in digital advertising — banners, display ads, social media ads, and promotional materials. Resources can be used as main elements.

Free and Essential users must include attribution where feasible. If the ad format does not allow visible attribution, include it on the landing page or in the campaign credits.

Press articles

You can use Freepik resources in press articles, news stories, and editorial content — both online and in digital publications. Resources can be used as main elements.

Free and Essential users must include attribution next to the image or in the article credits.

Personal digital use

You can use Freepik resources for personal digital projects that are not intended for sale — wallpapers, personal social media, hobby projects, school assignments, and similar. Resources can be used as main elements for personal use.

Free and Essential users must still include attribution even for personal use.

Common questions

Can I use Freepik images on my website?

Yes. You can use them as main elements on your website. Free and Essential users must attribute. Premium and above do not.

Can I use Freepik images in a monetized YouTube video?

Yes. You can use Freepik resources in monetized YouTube videos. Include attribution in the credits or video description if you are a Free or Essential user.

Can I use Freepik resources in my app?

Yes, as secondary elements in the interface design. Resources cannot be used as standalone filters, stickers, or interactive visual elements.

Do I need to attribute on social media?

Free and Essential users must include attribution in the post caption or description. Premium, Premium+, and Pro users do not need to attribute.

Can I use Freepik resources in digital ads?

Yes. If the ad format does not allow visible attribution, include it on the landing page.