Usage rights: general rules

These rules apply to every use of Freepik resources, whether digital or physical, personal or commercial. For context-specific guidance, see Usage rights: digital and Usage rights: commercial and products.

In this article

• Main element vs secondary element
• When can I use Freepik content as main element
• No redistribution
• No logos or trademarks
• No resale of unmodified content
• Copyright belongs to the author
• Sensitive use
• Fonts
• Using copyrighted images
• Common questions

Main element vs secondary element

This is the most important concept in Freepik usage rules. Whether a resource is a "main element" or "secondary element" in your design determines what you can and cannot do with it.

When can I use Freepik content as main element

No redistribution

You must never redistribute Freepik content in its original or modified editable form. This means:

• Never share, upload, or make available the original AI, PSD, EPS, or SVG files for others to download.
• Never include Freepik resources in a database, archive, or collection that could be downloaded by others.
• Never deliver editable files containing Freepik resources to clients. Deliver only the final product — printed items, PNG, PDF, or rendered output.
• Never sublicense Freepik content to anyone.

No logos or trademarks

You cannot use Freepik resources to create logos or trademarks. The copyright of all Freepik content belongs to its author, so you cannot register any image that includes Freepik resources as a trademark or brand identity element.

You can use Freepik resources as design inspiration, as temporary placeholders, or as avatars and profile images — but not as part of a registered logo or brand mark.

No resale of unmodified content

You cannot sell, rent, or sublicense Freepik content — whether original or modified — as a standalone product. This includes selling derivative artworks based on Freepik resources if the Freepik content is the main element.

You can sell products and services that incorporate Freepik content as part of a larger design, following the main vs secondary element rules.

Copyright belongs to the author

The copyright of all Freepik resources belongs to the original author. Your license gives you the right to use the content, not to own it. This means:

• You cannot claim ownership of Freepik images or designs.
• You cannot register images that include Freepik content as your intellectual property.
• You cannot use Freepik content in a way that suggests it was created by you or your brand, if the original resource is recognizable.

Sensitive use

Freepik content must not be used in a way that is defamatory, obscene, or offensive, or in any context that could harm the reputation of the author, Freepik, or the people depicted in the content. This includes using resources depicting people in contexts that imply endorsement of products, services, or causes without consent.

Fonts

Freepik offers downloadable fonts that follow the same usage rules as other Freepik resources. Downloading a font counts toward your daily download limit. You can use Freepik fonts in your projects according to the standard license terms — personal and commercial use are both allowed, with the same attribution rules based on your plan.

You cannot redistribute the font files themselves. They must only be used in your own projects.

Using copyrighted images

All Freepik resources are created by their authors and are protected by copyright. When you download a resource, you receive a license to use it according to the Terms of Use — you do not receive the copyright itself.

If you believe a resource on Freepik infringes on third-party copyright, you can report it through the copyright infringement process. See Legal and compliance for details on how to file a report.

Common questions

What is the difference between main and secondary element?

A resource is the main element when it is the most prominent visual in the composition and would be the primary reason someone notices or buys the product. It is secondary when other non-Freepik elements have more visual weight and the Freepik resource supports the overall design.

Can I use Freepik images as a logo?

No. Freepik resources cannot be used in logos or trademarks. The copyright remains with the original author.

Can I sell artwork made with Freepik resources?

Only if the Freepik resources are secondary elements in the final product, or if you have the Merchandise License (Pro only, non-AI assets, up to 100,000 units).

Can I share the editable file with my client?

No. You must never deliver editable files that contain Freepik resources. Deliver only the final product — printed, PNG, PDF, or rendered output.

Can I use Freepik fonts commercially?

Yes. The same license terms apply to fonts as to other Freepik resources. Free and Essential users must attribute. Premium and above do not. You cannot redistribute the font files.

What if I use many Freepik images in one design?

They are all considered main elements because they all come from Freepik. You would need to add enough original or third-party content to shift the visual weight so the Freepik resources become secondary.

Can someone depicted in a Freepik image claim I used their likeness?

You must not use resources depicting people in contexts that imply endorsement without consent. If a use case involves sensitive contexts, review the Terms of Use carefully or contact support.